Why do you need branding and graphic components for your business?

Your brand is the way your customer perceives you and it permeates your entire organization. Most important of all, it sets you apart from your competitors.

You may think that a brand is only the company name, term, design, symbol or any other feature that identifies your company…. But your company deserves more and it’s not just about the design!

A brand lives and evolves in the minds and hearts of potential clients. It’s a fostered set of emotions and ideas consumers associate with your company adding depth to your presence. Your brand can assist you in getting a stronger foothold in your niche market.

In addition to all the above, you will also make internal benefits when you have a well-designed branding.

10 key points of branding necessity and benefit

•           Branding promotes recognition.
•           Your brand helps set you apart from the competition
•           Your brand tells people about your business DNA
•           Your brand provides motivation and direction for your staff
•           A strong brand generates referrals
•           A strong brand helps customers know what to expect
•           Your brand represents you and your promise to your customer
•           Your brand helps you create clarity and stay focused
•           Your brand helps you connect with your customers emotionally
•        A strong brand provides your business value

At Comelite we can design you the brand that will finally give you tremendous fruit while building brand loyalty among your customer base.

How can small businesses develop?

Is there any way that small businesses can compete larger ones? Or as a small business will you be eliminated from the business circle? Or could you make a good earning in a very short time?

These are the questions and problems small businesses face every day in the world of business.

If you talk to a small business owner or its management board, if you even search small business on the internet, there is one common cry that shouts “we cannot compete the large firms” and “I have to do it all myself!”

Small businesses and their owners usually complain about the lack of capital and effective marketing. How should they get and then keep the customers and clients. Do the services really satisfy the customers’ needs or is it too complicated. If they don’t have enough sales and revenue, then how would they be able to pay the employees and company expenses.
And will they finally be eliminated from the circle of business!
Had better not established one, instead of bearing all the hassle.

All these complaints may be true but there is always a solution to every problem and the key word is not to give up. This is when you can learn from others’ experiences, talk to those who have already succeeded these stages and have their foot kept on the ground going well.Some common solutions that you can even find on the net are to take advantage of your differences with large companies and compete as a different business; recognize that you have a lot of potential to be better and stronger in ways they can’t; don’t keep your business isolated and try to even outsource companies with similar services; as a new firm, you’ll probably need to do something better, cheaper, faster, or amazingly different to give you a difference and standout from your competitors; define your advertising goals; update or upgrade your technology and many more…

These are probably solutions that every growing business has once experienced, as we have too; yet, I’d like to open your minds and introduce you to some specific and unique experiences that our company, Comelite IT Co. has challenged these years to develop itself.

Group work
At Comelite all departments work closely together as a whole group. Everyone takes the responsibility of a part of the project to proceed smoothly and on time and the job is mostly divided based on the positive features and abilities of each person. Everyone should know the work in order to replace each other in times of need so we don’t fall behind schedule.

Committees and meetings
When a project is assigned or an obstacle is met to proceed on, group meetings and committees are held at different stages and levels to reach the best result. Nothing is decided personally, even by the highest management. It all goes through several meetings to make the final decision. In the meetings, everyone’s point of view is paid attention to and evaluated.

Customer service
We identify the customers’ potential needs and then figure out where we can provide the best solution. The key is to understand your client, know who they are and what they need. We then show our customers that our care is not costly, as we would like to solve their problem and enhance their business, while also doing the business. This is when our flexibility, guaranteed support and a more personalized interaction comes along. We make their experience with our business as fabulous as it can be and this is why they do not want to leave us as currently we have many long-term clients. Always keep in mind that how you could do better and what can be added for your client.

Challenging obstacles
One problem that tends to deactivate small businesses into progressing is facing tough barriers. At Comelite, we don’t recognize anything as an obstacle that can’t be solved. We challenge the problem, recognize the realities and find a solution to it. This is when we never say no to what can be done.

Company slogan
You should always have a winning ticket that will differentiate your company from others and even the big guys.
FedEx overnight moves freight but sells dependability, Starbucks serves coffee but sells community, Apple makes phones and iPads but sells fashion and design. At Comelite we provide IT and marketing services but sell guaranteed support and trustworthiness. What do your customers want from you?

So don’t hesitate if you are new to the market and business or if you are small. The motto is “work hard and never give up” you will definitely see the preferable result soon.
You can also reach out to Kabbage Company if you are short on budget and want to start or improve your business.

Written by Mona Miles, Business and Marketing Manager at Comelite IT Solutions Co.

An experience of a long-term client

Today I’d like to share with you an experience I had with a customer, who then became a long-term client

After my first interaction, the customer responded with so many questions. Some 10 – 15 questions I could count and they were all not related to our services. The questions had different subjects that even I couldn’t respond to. So I took issue and the customer to a committee with our technical teams….

Their first response was that he is not a client for our services and doesn’t really have a specific request.

I though, had a different opinion. I thought it wouldn’t cost or hurt to give it a try and respond to him as much as we could respond and try to bring him on the right track. Yet, since some questions related to very past projects that I wasn’t aware of, it took a very long time for the relevant department to respond to me as they had no hope in him.

Not to give you a headache, I responded the customer after a whole month and completely hopeless, I thought I had lost my chance. My response was just “will get back to you later”.

So I thought, there is no hope, what-so-ever. But again after another month, which I hadn’t heard of the customer, I sent him a card on a religious occasion.

Truly unbelievable, I was responded with a specific request from the customer to redesign his website and that’s where our business relationship began.

Now it’s almost 2 years that we are working together and one after the other, providing him with different services with full support and we are very satisfied and happy with him.

So I learned a lesson, which has become one of my marketing experiences:

Never under-estimate a customer from the first and do your best to fulfill his needs and inquiry

Comelite’s 3 Key Factors to a Successful Business

Starting and running a successful business can be rewarding and challenging. Success requires focus, discipline and communication skills. However, success will not come over night - it requires a long-term focus and that you remain consistent in challenging environments.

Every company and business has their own philosophy and strategy of a successful business, and you could find them all on the internet. These are common points shared among all and the main rules will be the same everywhere, whether in US, Europe, MENA or the Far East.

Business is Business everywhere!

At Comelite, though, we have tried to fit all the key factors in just 3 major steps. Not that we don’t agree with the rest; we actually do but they can be fitted under these categories.

Comelite defines a successful business as:

1.  Your Interest Is Our Interest

2.  Multi Dimensional Services

3. Company Management by Women

1.      Your interest is our interest

Every company, business, organization etc. needs to sell its products, services, consultancy and projects and everyone knows that when they approach you. At Comelite, what has made us successful in selling our services and competing our competitors, is our customers’ interest, need and development. So it’s not all about selling to us.

We just don’t care or try to sell and fill in our pockets, we try to provide what’s best for our clients, its company and business development and promotion on the online market.

That’s maybe why we chose to expand into MENA as well.

Once MENA started to develop its countries back in the early millennium, we thought of also expanding in this region to assist and enhance companies to develop themselves on the online market as we provide the most primary appearance and awareness features of a business online. This is also why we first started with web development and then expanded to apps., management systems, videos etc. as the technology on the online world also developed itself.

What’s important is to see that our customer is satisfied from our work, customer service and support. Therefore, our main priority is our customer’s satisfaction, which is first built on customer’s interest, making it your own interest. Caring about what your customer needs and trying to fulfill it with every solution that you can provide and to the last bit. We don’t try to push our own beneficial interest or item on the customer, we learn the problem, the need and then fit our services to the customer’s interest. That’s how we do the job right and please our customers.

2.      Multi Dimensional Services

As mentioned above, Comelite first started with a small team of web developers. As technology also rapidly expanded in to the online market, Comelite came into a conclusion that website alone cannot be the solution to all businesses for their online presence and advertisement, to get themselves known and sell their products… Thus, Comelite thought of expanding its services to meet the new standard and be the one and only solution. Yet, being all the way in US and working globally, with a wide new presence in MENA, how could we provide some basic hardware that is also needed for online presence?

In conclusion, Comelite started to expand its services one by one, providing a whole spectrum of software and advertisement, which could be easily done remotely.

This is when web development with its full package of SEO and social media came into service to resolve online and digital marketing, then came graphical and branding services, mobile applications for all smartphones, management systems and video and media production. Anything that can do with a company’s online awareness, advertisement and customer attraction!

Comelite recently established a sister company which provides architectural services such as sketching, designing, rendering and interior \ exterior designing.

It is with our multi-dimensional services that have also worked successfully, especially in establishing long-term business relationships and clients.

3.      Company Management by Women

The company SEO is Sara Lee and many of the department managers are women, like marketing, business, technical, architectural etc.

I am not a feminist myself, but in experience, it seems that our women managers have well organized the departments and projects; from working with employees to customers.

Women’s major characteristics of caring, collaboration, listening skills, focus on development, and valuing different opinions is probably the reason that has built their relationship with both the employees and clients.

According to a research done by PA Consulting Group, the public reports of 50 U.S. and U.K. companies over a six-year period to reveal that companies with female leaders generated higher total shareholder return.

In conclusion, it is greatly advised to approach Comelite IT Solutions Company for your online presence, to get your job done in its best way and be happy throughout your business.

Visit us at www.comelite.net

  

Written by Mona Miles, Business and Marketing Manager at Comelite IT Solutions Co 

Why Mobile Apps is more superior than a website?

On average, a quarter of the traffic coming to your website is from mobile devices and most of that mobile time is spent in apps.

This is because companies that have provided apps for their customers are providing tools to make life easier for customers while presenting their products and services. 

How do you think this makes life easier for them?

Simple, people tend to use mobile devices more due to their mobility then to go back to the traditional way of sitting at their desks and using their laptops or PCs.

So you can have them do the same thing like purchasing a product, filling a form, depositing a check and etc. while they're waiting at a station or airport, sitting in their car or taxi, chatting with their friends at a restaurant and so many other places.

You could also update them regularly with a push notification provided in your app.

So increase your customers and revenue by making it more efficient for your customers to get in touch with your company in real-time and by location via mobile apps.

www.comelite.net

10 Responsive design tips to make your website shine

1. Deconstruct your content
2. Make friends with developers
3. Test with accessibility tools
4. Put experience on the map
5. Review your partners
6. Make the next click count
7. Put things in the picture
8. Use what’s already out there
9. Streamline your forms
10. Know the sharing situation